About us


Our vision is to provide an all-natural and eco-friendly skincare line that empowers every person to feel confident and beautiful in their own skin. Our products are made from organic ingredients proven to fight acne and boost collagen while hydrating and brightening skin. Whether you have sensitive, dry, oily or combination skin, we have a product for every stage of your skincare journey. 

 JéLuid Skin was founded in 2020

MEET OUR FOUNDER and CEO: Jessi Engda 


My passion for skin care came from my own struggles with severe breakouts throughout most of my life. Over the years, I’ve spent a lot of money on different products, but none of them worked for my skin. Growing up in Addis Ababa, Ethiopia, our family always had natural home remedies for almost everything. I began experimenting with organic products like turmeric and creating my own mixture of natural oils. I became obsessed with researching skin care and learning about effective and natural solutions. I eventually began treating my acne and scarring with products I created using solely organic ingredients, and I started seeing progress. I began feeling more comfortable in my own skin.

I felt inspired to create a skincare line because I wanted to encourage others to embark on their personal skincare journeys and feel beautiful in their own skin. My firsthand experience with severe breakouts has taught me that achieving healthy and radiant skin is a journey and not an overnight process. It has also taught me that investing in your skin means knowing every ingredient that’s in the products you’re using. This is why I am committed to creating an eco-friendly skincare line with all-natural and organic ingredients. 


The name JéLuid comes from my name and my brother's name, Eliud. I wanted to create a company that honored his influence in my life, and the support he has always given me. To me, JéLuid symbolizes our unbreakable bond.